A new era of strength training that looks, and feels, like nothing else
First drop arrives early 2025
$1,795
Simplicity is power
Easy and smooth
to move
amp's clever design transforms with a single knob. Twist to unlock a variety of angles - one elegant motion adapts the machine to your space and routine.
Stronger at the
turn of a dial
amp adapts with you—adjust intensity up to 100lbs at the turn of a dial, matching your energy level each day. Click to toggle smart resistance modes, or fine-tune in 1lb increments for a workout that feels uniquely yours.
Control at your
fingertips
The app effortlessly syncs with the machine, guiding you through gamified and personalized workouts. While you exercise, your phone charges, powering a seamless, engaging routine from start to finish.
We’re reinventing the strength routine
We believe strength training is an essential daily routine. amp was founded to introduce strength training into every life, home, and ambition.
And who are we?
Led by successful entrepreneurs and supported by a team of tech & fitness-obsessed product and design enthusiasts from Apple, DraftKings, Meta, Nike, and Spotify, along with Sports Science PhDs who have worked with Stanford D1, NBA, NFL, and Olympic athletes. We're changing home fitness through AI-powered, interactive workouts that sync with your life.